The legalization of Name, Image, and Likeness (NIL) opportunities for college athletes since 2021 has raised complex legal challenges across multiple fields. NIL activities intersect with several important areas of US law. This resource provides a comprehensive overview of the legal landscape that athletes, universities, and businesses must navigate.
Key Legal Areas Impacting NIL
NIL rights are rooted in the right of publicity: the right to control one’s image and name for commercial purposes.
At the heart of NIL rights lies the legal concept known as the “right of publicity” that grants individuals control over the commercial use of their name, image, and likeness.
If a third party uses an athlete’s NIL without permission, the athlete may have grounds to file a legal claim for violation of their publicity rights.
NIL income is taxable. Student-athletes must file income tax returns and may face complex tax obligations, including self-employment tax in some cases.
International students may face double taxation depending on tax treaties between their home country and the United States.
Without proper tax planning and legal counsel, athletes may unintentionally violate tax laws or face penalties.
Many college athletes are under 18 and legally minors. Contract law varies by state; in many states, minors can void contracts, creating instability in NIL agreements.
Approximately 5% to 10% of NCAA Division I college athletes begin their collegiate careers before the age of 18, particularly in sports like football, basketball, gymnastics, and tennis.
Several states have introduced NIL legislation that provides specific protections for such agreements, allowing minors to sign enforceable NIL contracts with parental consent.
Are Student-Athletes Employees?
A key legal debate is whether student-athletes should be classified as employees. If classified as employees, they would be entitled to minimum wage, workers’ compensation, and other labor protections.
Critics argue that athletes—especially in revenue-generating sports like football and basketball—provide labor that directly benefits their institutions financially.
Active cases (e.g., Johnson v. NCAA ) argue that athletes perform work for universities and deserve employee status.
NCAA v. Alston (2021)
The Supreme Court ruled that NCAA restrictions on education-related benefits violated antitrust law.
This case weakened the NCAA’s control over athlete compensation and set the legal foundation for NIL freedom.
The Court held that these restrictions violated federal antitrust law, sending a strong legal signal that the NCAA’s long-standing model of amateurism could no longer be shielded from market-based legal scrutiny.
States like California passed the Fair Pay to Play Act in 2019, allowing NIL activities ahead of NCAA reform.
Proposed federal legislation, such as the Student Athlete Level Playing Field Act in 2023, aims to standardize NIL rights across the country.
The lack of a unified federal law creates inconsistencies among states, contributing to confusion and inequities across institutions and has prompted growing calls for a unified federal NIL standard.
International students on F-1 visas face major barriers, as their visa status prohibits unauthorized employment, including NIL-related work conducted in the U.S.
Engaging in paid endorsements, promotional events, or social media monetization in the U.S. could constitute a violation of visa terms, potentially leading to the loss of legal status.
International athletes are largely excluded from participating in the NIL economy unless they can structure deals that occur entirely outside the U.S.
Major NIL Legal Cases & Developments
The SCORE Act: Federal NIL Standardization Effort (2025)
The Student Compensation and Opportunity through Rights and Endorsements (SCORE) Act, introduced in the U.S. House of Representatives in July 2025, represents the most comprehensive federal attempt to standardize NIL regulations across college athletics. The House Energy and Commerce Committee voted to advance the SCORE Act, moving it to the House floor for further consideration.
If passed, the SCORE Act would override state-level NIL laws and create uniform regulations nationwide, eliminating the current “patchwork” of different state regulations that create confusion and inequities. Significantly, the legislation would prohibit student-athletes from being recognized as college employees, meeting NCAA demands while addressing ongoing legal debates about athlete employment status.
House v. NCAA (2021)
House v. NCAA is one of the most significant and closely watched legal challenges in the evolving landscape of college athletics. Filed as a class-action antitrust lawsuit, the case seeks damages on behalf of thousands of current and former Division I athletes who were prohibited from earning money through their NIL before the NCAA changed its policy in July 2021.
If successful, could result in billions in backpay for athletes and further weaken NCAA authority. Some estimates project the damage could exceed $1.5 billion.
Johnson v. NCAA (2019)
The plaintiffs, a group of former Division I athletes, argue that under the Fair Labor Standards Act (FLSA), they performed services for their universities that are economically valuable and should therefore be compensated like other campus workers.
If the court rules in favor of the athletes, universities could be obligated to provide wages and extend labor protections typically afforded to employees.
Dartmouth Men’s Basketball Unionization Effort (2024)
In 2024, the Dartmouth College men’s basketball team voted to unionize—a bold move that reignited the national debate over whether college athletes should be recognized as employees with the right to collective bargaining.
Although Dartmouth College has appealed the NLRB’s ruling, and the case is currently under review, this effort could open the door for broader athlete unionization at other private universities.
Tennessee State NIL Collective Investigation
In early 2025, the NCAA launched a formal investigation into the University of Tennessee’s NIL collective—an independent, donor-funded entity that coordinates endorsement deals for student-athletes.
The investigation centers on allegations that the collective provided improper inducements to recruits, effectively using NIL as a vehicle to circumvent rules against pay-for-play.
This case underscores the growing challenge of regulating NIL collectives, which often operate independently of universities but are deeply entangled in athletic operations.
International Student-Athletes and NIL
International student-athletes in the United States, the vast majority of whom hold F-1 student visas, face significant legal and practical barriers to participating in the NIL economy. These students cannot legally receive NIL payments earned through activities conducted in the U.S.
As a result, international athletes are largely excluded from the booming NIL market that has become a transformative source of income and autonomy for domestic student-athletes. This discrepancy creates a structural inequity within collegiate athletics.
Potential Pathways for International Athletes
Conduct NIL Activities Abroad
Athletes can sign and fulfill NIL deals outside U.S. territory (e.g., in their home countries). For example, an athlete might sign a contract with a brand in their home country and fulfill the terms of the agreement while abroad during school breaks.
Seek CPT/OPT Approval
If NIL work is related to academic programs, students may seek Curricular Practical Training (CPT) or Optional Practical Training (OPT) authorization. In rare cases, if the NIL activity can be shown to relate directly to a student’s major, approval may be granted.
Explore Visa Adjustment
After college graduation, students may apply for O-1 visas (for individuals with extraordinary ability) to pursue commercial NIL opportunities legally. This option is typically available only to elite athletes.
Advocate for Policy Reform
International athletes are pushing for new visa categories or exemptions specifically allowing limited NIL participation. Advocates, immigration experts, and university administrators have begun pushing for the creation of a special NIL visa exemption.
References
Altimore, T.J. “Can Schools Afford the New NCAA Settlement Payments?” Twitter, 2024, https://twitter.com/TJAtilmore.
American Immigration Lawyers Association (AILA). Policy Guidance for NIL and International Students. 2024.
Associated Press. “Aaliyah Edwards NIL Deal Analysis.” 2024.
Congress.gov. Student Athlete Level Playing Field Act, H.R.3630, 118th Congress. 24 May 2023, https://www.congress.gov/bill/118th-congress/house-bill/3630.
ESPN. “NCAA Moves Toward $2.8B Settlement in House v. NCAA NIL Case.” ESPN.com, 2024, https://www.espn.com.
Harvard Law Review. “Johnson v. NCAA, 108 F.4th 163 (3d Cir. 2024).” Harvard Law Review, 2024, https://harvardlawreview.org/print/vol-138/johnson-v-national-collegiate-athletic-assn-108-f-4th-163-3d-cir-2024.
Knight-Newhouse College Athletics Database. Financial Data by School. https://knightnewhousedata.org.
NBC Sports. “Report: President Trump Considers Executive Order Limiting NIL Payments.” NBCSports.com, 2025, https://www.nbcsports.com/nfl/profootballtalk/rumor-mill/news/report-president-trump-considers-executive-order-limiting-nil-payments.
National Collegiate Athletic Association (NCAA). NCAA Demographics Database. 2024.
Opendorse. NIL Market Report 2024. 2024.
Reuters. “Dartmouth College Basketball Team’s Union Files Complaint over School’s Refusal to Bargain.” Reuters.com, 22 Aug. 2024, https://www.reuters.com/world/us/dartmouth-college-basketball-teams-union-files-complaint-over-schools-refusal-2024-08-22.
Supreme Court of the United States. NCAA v. Alston, 594 U.S. ___. 2021, https://www.supremecourt.gov/opinions/20pdf/20-512_gfbh.pdf.
U.S. Citizenship and Immigration Services. Optional Practical Training (OPT) for F-1 Students. https://www.uscis.gov/working-in-the-united-states/students-and-exchange-visitors/optional-practical-training-opt-for-f-1-students.
U.S. Department of Education. Equity in Athletics Disclosure Act (EADA) Reports. https://ope.ed.gov/athletics.
U.S. Department of Education. Integrated Postsecondary Education Data System (IPEDS). https://nces.ed.gov/ipeds.
University of Michigan International Center. Curricular Practical Training (CPT). https://internationalcenter.umich.edu/students/f1-students/cpt.
Wikipedia. Fair Pay to Play Act. https://en.wikipedia.org/wiki/Fair_Pay_to_Play_Ac.
Auerbach, Nicole. “House v. NCAA Settlement Approved: Revenue Sharing.” The Athletic, 6 June 2025, https://www.nytimes.com/athletic/6367741/2025/06/06/house-ncaa-settlement-approved-revenue-sharing.
Johnson v. NCAA, 22-1223 (3d Cir. 2024), https://law.justia.com/cases/federal/appellate-courts/ca3/22-1223/22-1223-2024-07-11.html.
Kilgore, Adam. “Dartmouth Basketball Players Win Union Vote, a First in College Sports.” The New York Times, 31 Dec. 2024, https://www.nytimes.com/2024/12/31/us/dartmouth-basketball-unionize.html.
Sports Illustrated. “NCAA Settles Lawsuit with Tennessee, Drops Recruiting NIL Ban.” SI.com, 2025, https://www.si.com/fannation/name-image-likeness/nil-news/ncaa-settles-lawsuit-with-tennessee-drops-recruiting-nil-ban.
U.S. Immigration and Customs Enforcement. Practical Training. https://www.ice.gov/sevis/practical-training.
U.S. Citizenship and Immigration Services. O-1 Visa: Individuals with Extraordinary Ability or Achievement. https://www.uscis.gov/working-in-the-united-states/temporary-workers/o-1-visa-individuals-with-extraordinary-ability-or-achievement.
U.S. Citizenship and Immigration Services. Students and Employment. https://www.uscis.gov/working-in-the-united-states/students-and-exchange-visitors/students-and-employment.
